Quote from Seth Godin's Purple Cow

by phil on Wednesday Oct 19, 2005 3:06 AM

peep this.

Purple Cow is a marketing book.

*yawn*

*dance* *dance* *revolution*

Anyways, I really love this quote from page one-hundred-eighteen:

It's about being irresistible to a tiny group of easily reached sneezers with otaku. Irresistible isn't the same as ridiculous. Irresistible (for the right niche) is just remarkable.

sneezers - people who spread idea (brand) viruses around. These are the super-social, the style-leaders, the super-nodes.

otaku - a fetish, fascination, passion.

this is how business is done on the net.