On New Music
The quest for taste is often the quest for obscurity, which is harder thanks to the Internet. In the age of BuzzFeed, the music nerd must disdain buzz-following. Music connoisseurs now have to camp out at small-time music festivals or listen to hundreds of new uploads on SoundCloud from unknown acts. As a result, they will become the new source for music discovery, and they will regain the throne that was temporarily held by the automatic, lazy YouTube curators.
If amateurism is the avant-garde of today, we can soon expect music labels to dabble in faux amateurism. Perhaps musicians like Rebecca Black, a teenager whose parents shelled out a few grand for her debut vanity album, will dominate the airwaves. Non-talent will soon become the new talent.