Rule of Thumb for Marketing Demographic Researchers

by phil on Thursday Jun 5, 2003 8:37 PM

If one of the following is interested in something, it's going to do well or be pretty good. If two of the following are interested in something, it's going to be a hit. If three of the following are interested, then it's going to be a cultural phenom. If all of us are interested in something, well, then it's the "next big thing" or "killer app." Here's the list:

- Tehzra Burgoyne
- Amelette Dhingra
- A****erism Dhingra
- and yours truly